In a historic turn for the Latin American fintech industry, Brazilian firm Méliuz has formally converted into the region’s first listed Bitcoin treasury company. The move, ratified by overwhelming majorities of shareholders on May 15, 2025, represents a historic departure from conventional corporate treasuries, placing Bitcoin squarely at the intersection of Méliuz’s finance strategy.
Strategic Bitcoin Accumulation
Méliuz’s venture into Bitcoin started on March 6, 2025, when it bought 45.73 BTC. Méliuz has since increased its holdings, buying another 274.52 BTC at $28.4 million at an average price of $103,604 per Bitcoin. This places Méliuz’s Bitcoin reserves at a total of 320.3 BTC, worth more than $33 million. While other firms see Bitcoin as a hedge against inflation, Méliuz hopes to achieve maximum Bitcoin per share, embedding the cryptocurrency extensively into its business model. Market Impact and Shareholder Confidence
The market has reacted favorably to Méliuz’s Bitcoin strategy. The company’s shares (CASH3.SA) have jumped more than 117% since the initial announcement in March, demonstrating robust investor confidence. Méliuz’s market capitalization is now more than 727.9 million Brazilian real (about $128 million). This level of performance highlights the potential advantages of including Bitcoin in corporate treasury activities.
Pioneering a New Financial Model
By taking Bitcoin on board as a core asset, Méliuz is leading a new financial model in Latin America. The model is in contrast with other companies that have Bitcoin as an ancillary asset. The strategy for Méliuz is to build up Bitcoin in an “accretive manner” for the shareholders by making use of different financial products to maximize exposure. This aggressive step creates a trend for other businesses in the region to take up digital assets in their financial models.
Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.
— Israel Salmen (@IsraelSalmen) May 15, 2025
And today, we took another step forward:
Acquired 274.52 BTC for US$ 28.4M
Average price: US$ 103,604
Achieving a BTC Yield of… pic.twitter.com/y12JlKwW6N
Méliuz’s evolution into a Bitcoin treasury firm is a major landmark in digital asset adoption across Latin America. By focusing on Bitcoin at the forefront of its financial strategy, Méliuz is not just maximizing shareholder value, but also leading the way toward greater corporate finance acceptance of cryptocurrencies.
Also read: SEC’s New FAQs Clarify Crypto Asset Activities and Distributed Ledger Technology
