Following a sudden announcement about a “Official $TRUMP Wallet,” the crypto community and Trump family fans are engulfed in speculation. Fight Fight Fight LLC and Magic Eden worked together to promote the wallet, which they said was the official digital vault for the $TRUMP memecoin. But the Trump family’s quick and harsh denials have made people question the launch’s legitimacy, which has investors worried and led to legal action.
Family Disowns Project After Getting Legal Advice
The wallet’s announcement made it seem like Donald Trump or someone close to him was directly supporting it. Eric Trump quickly responded on social media, saying, “This project is not authorized by the Trump Organization. I would be extremely careful using our name in a project that has not been approved and is unknown to anyone in our organization.” Donald Trump Jr. backed up the claim by saying that the family has nothing to do with the project and is instead working on its wallet through World Liberty Financial, a crypto startup that the family helped start.
I run @Trump and I know nothing about this project! @worldlibertyfi $Trump @AmericanBTC https://t.co/AnlQAKDcqf
— Eric Trump (@EricTrump) June 3, 2025
The Trump Organization is said to have sent cease-and-desist letters to both Magic Eden and Fight Fight Fight LLC for using the Trump name without permission. Even though they have worked together before, like when Trump sold NFTs through CIC Digital LLC, which is said to own a stake in the $TRUMP coin, the family has made it clear that this wallet is not theirs. Some users thought that the involvement of well-known people gave the project credibility, even though there was no official permission.
Branding, trust, and risk for crypto investors
This argument shows that there is a growing problem in crypto: using celebrity branding without clear permission. Celebrity endorsements can get investors’ attention, but they can also make it hard to tell the difference between official support and opportunistic branding. The use of the word “Official” without any legal proof has left people questioning the reasons behind the wallet’s sudden launch.
Willy Woo and other analysts have said that retail investors are often the most affected by these unclear relationships. The Trump wallet incident is a warning sign, especially for new people who are drawn in by famous names. This story serves as a reminder that due diligence is always important, no matter how big the name attached to it.
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